William Cleaver

A British creative director and entrepreneur based in Costa Rica.

I help companies build sovereign communities on blockchain with rainyseason.cr, a web3 creative studio.

Previous work

Metallicus, a San Francisco based blockchain core developer, where I worked with US media titles including Fortune, Nasdaq, CoinDesk and American Banker to facilitate thought leadership with US Congressmen and women.

Formula 1 & Yas Marina Circuit in Abu Dhabi, where I documented the 2021 circuit reconfiguration, whose new turns decided the championship finale, along with race promotion, after-race concerts and work with circuit partners.

ITP Media Group in Dubai, publishers of Time Out, Arabian Business, Harper's Bazaar Arabia and GQ Middle East, where I conceptualised creative ideas and sold them.

wagamama in London and Europe, where I supported franchisee partners in opening new restaurants.

Shamma Capital, founded by the great Marwan Abdulla, where I worked with the Italian wafer FMCG brand Loacker to launch in the UAE.

The Mohammed Bin Rashid Initiative for Global Prosperity, a philanthropic initiative working towards the UN Sustainable Development Goals.

Music

In 2022, a friend and I hosted a music showcase at Soho House Toronto, alongside four local artists and in collaboration with Patron Tequila. We went on to found Greater Records, an on-chain record label and live streaming studio.

I was also a contestant on the X Factor UK, reaching bootcamp in 2009 and 2010.

Film

My favourite film is The Art of Flight; in 2017 we held a screening with Red Bull Media House at the cinema in 76 Dean Street, London.

Endurance

In my spare time I train and compete in endurance sports, having finished Ironman Vichy, Ironman Mont-Tremblant, Ironman 70.3 Dubai, the Berlin Marathon and the Barcelona Marathon.

And I am just getting started